The Toronto Raptors announced today the design of a special anniversary logo for use in 2014-15 to celebrate the franchise’s 20th season in the National Basketball Association. The logo will be highlighted by a return of the colour purple which was the primary colour for the team’s first 11 years of existence.
The logo incorporates past and present team designs to honour the history of the club since its inception in 1995. The logo is anchored by the original Raptors font and jagged pinstripe jersey design with the current claw secondary mark.
“This anniversary logo embodies the excitement of both the future and the past of Raptors basketball, but most importantly, it reminds us of the success and history we’re working to create here,” said Tim Leiweke, President and CEO of Maple Leaf Sports & Entertainment. “The next year promises to be one of the most important yet in team history as we celebrate the Raptors’ 20th Anniversary, but also prepare for the chance to welcome the world with the 2016 NBA All Star Game.”
The 20th Anniversary logo will be prominently featured in franchise creative for 2014-15 and a variation of the logo will be worn as a patch on the team’s home uniforms next season. The club will announce details at later dates regarding unique 20th Anniversary events to be held throughout the 2014-15 campaign.